CarFinance 247 are the UK's no.1 car finance car finance broker. But the trouble is that no-one really knows who they are!

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They've managed to build their customer base through their intermediary relationships, but have very little consumer awareness.

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We were tasked with announcing them on a much more public scale through a tactical Outdoor and Radio campaign across a number of key cities. (Manchester, Leeds & Edinburgh)

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We undertook a research project on their old campaign creative and tested the new insight led RTB's that we had proposed, which helped lead us to develop and launch a campaign that sought to educate consumers not only on who they are but why people should consider using them and getting their finance before they find the car of their dreams.

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The resulting campaign was incredibly successful, leading to their best performing January to date, as of January 2018.