Thorpe Park came to us with the challenge of creating a campaign that would best bring to life the world first experience that is their new VR/physical ride 'Derren Brown's Ghost Train'

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To undertake this task we leveraged their relationship with Derren Brown to take consumers on a trip into his mind with the explicit aim of derailing theirs.

 

The resulting commercial was a thrilling execution that had record results for Thorpe Park with it achieving excellent scores in all brand tracking key metrics: 75% saliency, 58% involvement, 64% persuasion.