REMINGTON

Hairy Font

Remington came to us with the brief to help them launch their new vacuum hair clipper across their pan European markets.

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They wanted a campaign that could best communicate the new product benefit in a simple translatable manner for all markets.

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The solution we developed was to take the biggest issue of shaving your head at home, the mess, and making it our lead creative vehicle.

 

We developed a unique hairy font and some issue appropriate headlines to communicate that there was a solution to these woes.