As part of our work with CarFinance 247, we've also worked with them to develop their brand purpose and their internal/staff focused brand 247 people

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We undertook a lengthy strategic process, working very closely with the board of directors and company founders Reg & Louis Rix, we were able to identify what it is that makes CarFinance 247 special and the reason Reg & Louis brought this company to life.

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Following this development, we then sought to develop a look and feel for the internal brand and series of visual assets to represent this purpose visually to their hundreds of employees.

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This lead us to the idea of 'We are 247 people' which is the rallying call for their workforce, giving everyone a visual representation for the values that it takes to be part of the 247 family.

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With this real and authentic approach, we've now been able to re-design the office space at Universal square and breathed life into the internal brand creating a buzz about what the company is about both inside and outside of the building. This has been directly reflected back to the recruitment team who are reporting an increase in public perception and applicant interest following this internal brand launch