This campaign was to announce the launch of Renshaw's consumer facing brand 'Simply Create' 

 

Renshaw are a company with a fantastic heritage in cake decorations with over 200 years of experience, particularly within the professional industry.

 

They looked to capitalise on the rise of home baking and it's increasing popularity following the success of the TV show Great British Bakeoff  

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We developed this campaign to bring to life how simple it is to create any wonderful cake decoration yourself. So simple in fact that you'll be looking for any excuse to create.